“Doug’s Winter Party” is the viral TikTok campaign that is melting hearts across the world
- Jennifer Williams
- Feb 13, 2025
- 1 min read
Author: Jennifer Williams | Marketing Strategist | Client Development Manager | Immediate Past Chair Baltimore LSC of the Legal Marketing Association Published: February 13, 2025
A short, genuine moment captured on TikTok of 87-year-old Doug from Pennsylvania handing a handmade “winter party” invitation to his neighbor has exploded into a heartwarming viral trend called “Doug’s Winter Party,” drawing millions of views, inspiring local businesses to join in by sharing their own videos and sending goods, and spreading globally as people and brands celebrate community, kindness, and connection around what started as a private neighborhood get-together.
